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Different kinds of labels - Which one suits your business the best?

 

                                   

If you have started a business and gone as far as developing products, you are now probably facing the issue of labeling. By now, you should know that labeling is a huge aspect of marketing.


How you represent your products on their labels can make or break the game for you. Your customers need to know a full detailed description of the products before making the purchase.


Often, marketers grab this opportunity to convince the customer that they need a certain product. For that, you need a label that holds the customer’s attention first.


In this article, we will discuss different labels and which one suits your business the best. 

Different Kinds of Labels

You need to consider different kinds of labels before making a final decision about which one to pick for your business.  


It can depend on many factors such as what kind of product you’re selling, what kind of care the product needs, etc. You can even go for DIY custom labels.


Now, let’s look into the details of various labels and their unique materials. 


Address Labels

These are the most popular kinds of labels. No matter what you are selling or where you are shipping to, you will need address labels. You can easily use sheet labels as product address labels. 


If you do your research, you will come across some great templates and designs. 


However, if you want a more polished and perfect look for your overall branding, you can use a more fancy-looking address label. However, affordable address labels are hard to come by. 


You can even invest a little more and get your custom address label designed. That is what we recommend too. A custom-designed label will represent your brand’s persona as well. 

Sheet Labels

Sheet labels are very easy to design, and they are multi-purpose as well. You can create your sheet labels in either 6 per sheet (99mm*93.1mm), 7 per sheet (210mm*40mm), or 8 labels per sheet (105mm*74mm). They are a very budget-friendly option as well.


You can pretty much use sheet labels for all kinds of labeling needs. Sheet labels can be ordered in many sizes and colors. You can even change the thickness of the papers you are printing your labels on to save a few bucks.


They are most useful for products that stand upright on shelves. This makes the product description clearer for the customer and often results in more sales.


CD Labels

CD labels are very specific in their needs. As the name suggests, they are made for CDs. You can customize the design in accordance with your needs, but the particular shape can be a bit pricier in comparison.


You can even create your own CD labels if you want to explore that option.


Synthetic Labels

Synthetic labels are an amazing option if you need them for a product that is liquid or comes in contact with liquids very frequently, such as chemicals used in labs. Synthetic labels are great for oil-based and water-based products. 

Thermal Labels

Thermal labels are a very futuristic and eco-friendly option to consider. They use a thermal printing method to use a thermal toner to print specific labels. They do not use any ink. 


They use materials that are highly responsive to heat and are also chemically treated. 


Thermal labels are way more cost-effective than any other method. They reduce the chance of damage and shrinking. They also cut down work time by reducing the need for monitoring.


Embossed Labels

Embossed labels from firms like Columbine Label Company often feature raised text or designs that pop out from the label's surface. This effect is achieved by pressing a die or plate into the material, creating a three-dimensional, textured look. The result is a label with a distinctive, tactile quality that enhances both its appearance and durability. The raised elements not only enhance the visual appeal but also add a tactile quality, making the label feel more premium and sophisticated. Embossed labels are durable and can withstand wear and tear better than flat labels, making them ideal for products that are frequently handled. They are often used to give products a high-quality, elegant look and can be customized with various designs and patterns to suit specific branding needs.


Removable Labels

The differences between permanent and removable labels are many, but the key difference is that they are used in different cases. 


Removable labels are most commonly used in masking tape, office labels, packing slips, shipping labels, etc. Funnily enough, you can even use removable labels when you’re traveling with family.


Fluorescent Labels

Fluorescent labels offer a high visual effect in factories and warehouses. These are great time savers as storing can become much easier just by following the fluorescence of the labels. Different-colored fluorescent labels are also very effective.


People have been using fluorescent labels for years to store fragile products as well. If your company produces materials frequently used in warehouses or construction sites, choosing a fluorescent label might be a good idea for you.


Integrated Labels

Integrated labels are the ones stuck up on your bill or invoice. These are labels that are printed on a peelable sheet. You can peel each label and stick it onto the invoice or bill. It helps keep all the information in one place and reduces the amount of paper you use. 


It can reduce the time you spend on packing. It also cuts down on labor. These labels are perfect for factories and shops that need to be quick in their packing and delivery.


Key Features To Consider Before Choosing a Label

Now that you know the varieties of labels and how they can meet your specific needs, you can make a smart choice for your business.

Quality

The quality of the labels is the first and foremost factor to consider before choosing a label. You need to evaluate how good the designs are, how thick the paper is, and how smooth the prints are. These are the features that will show your brand’s personality. So, choose wisely.

Consistency

It’s not enough that the design is nice and attractive. The printing must be thorough, detailed, and consistent. You require a great print management system to ensure reliable quality.

Attractive Designs

The labels that you select must reflect the image and promise of your company. Make sure you are picking label templates or designs that align with your product and company vision.


Conclusion

We hope that this article has helped you understand the effect of labeling on your business and how you can benefit from it by choosing the right one. 


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