Today, the design power is firmly in the hands of the men and women on the street. The people who have embraced the eclectic, freeing, and unique style of street fashion. Now designers are influenced by what’s happening on the street, instead of the other way around.

This year has been a break-out year for streetwear, but just how did street culture become such a dominant influence on today’s fashion trends? Here’s our breakdown of what exactly street fashion is and its rise to prominence.

The rise of streetwear

Streetwear is so popular, it's now part of designer collections from the likes of Armani, Burberry, Gucci, Louis Vuitton, and other luxury brands. What once began as an anti-establishment form of self-expression and rebellion amongst the urban youth, is now breaking down the doors of the elite fashion houses.

Streetwear mixes together various cultural, fashion, and social influences that date all the way back to the 70’s and 80’s. Skateboarding and hip-hop, in particular the New York rap and hip-hop scene, were big influences with their casual but distinctive styles. 

Surfing, punk and heavy metal, breakdance, graffiti, and even sportswear, have all played their part in developing this unique style. This cross-cultural combination of styles has made streetwear more accessible and appealing to a growing legion of fans. 

Today, social media, such as Instagram and TikTok, provide a prominent platform for streetwear brands, and influencers to show off their style. The sight of celebrities wearing streetwear has also played a crucial role in bringing this fashion trend into the mainstream, splashing it across magazine covers and websites the world over.

The Taylor Swift phenomenon

This year has seen a whole host of famous actors, models and musicians, stepping out with their unique street fashion looks. Celebrity fans include Jennifer Lopez, Heidi Klum, Ciara, Rihanna, Bella Hadid, Selena Gomez, and Cara Delevingne.

When the biggest pop star on the planet starts sporting women’s streetwear, people – especially her millions of fans – take notice. Of course, Taylor brings her own unique style to the trend, but that adaptability, and fun, is what’s so exciting about this trend.

What exactly is streetwear

More than anything, streetwear is practical, cool, comfortable, and timeless. It’s also unique to the wearer. Allowing them to add their own individuality to their outfit through accessories, or just mixing up old and new items.

Key pieces

Whilst fashion is always evolving, certain elements in a streetwear wardrobe remain constant, such as: Chino’s, casual shorts, khakis, cargos, sneakers, denim shirts, t-shirts, tank tops, bombers and biker jackets.

• Hoodies and Sweatshirts: Beloved by surfers and skateboarders, these are the staple of any streetwear wardrobe. Neutrals, bold prints and comfort are the things to look out for.

• Jeans: These should be good quality and preferably a dark wash. This allows flexibility when it comes to switching between casual day wear and a more formal evening outfit.

• Joggers: Relaxed joggers are a staple item. Make them comfortable and neutral.

• Sneakers: Do not forget your feet! Streetwear just isn’t streetwear without a pair of sneakers.

• Tops and Tees: Bold, graphic tees and crop tops are the perfect option when it comes to mixing and matching.

• Outerwear/Jackets: Oversized denim jackets, leather biker jackets or bomber jackets are all classic pieces. Practical and guaranteed to give you that rebel edge.

How to style your streetwear outfit

To really smash your streetwear style, just remember to focus on comfort and versatility. That means oversized hoodies and comfortable sneakers. Pick pieces that can move seamlessly between day and night wear. Layering will add to your outfit's versatility and allow your creativity to flow. 

When it comes to accessories you’ll need to think creatively, but make sure they enhance your overall look, rather than stick out. Don’t be afraid to mix and match patterns with bold graffiti and graphic prints either, they are a great way to showcase your individual street style.